Portrait & Wedding Photography Blogging

Portrait & Wedding Photography- Market By Blogging

Blogging for your wedding and portrait photography

Are you a professional portrait or wedding photographer or are you aspiring to be one? Yes? Good. Like any other business, photography business needs to be marketed well enough if you really want it to give you good returns. Among the many marketing methods you are using, blogging should be one of them. Why blogging? You might be asking yourself this question. Following are top reasons why blogging should be on top of your marketing strategies list…

1. A Blog Increases your Business Outreach
One of the main reasons why you need a blog for you business is the power it has in pulling your target audience towards you. In today`s information age, most people use internet to search for products and services before buying them. If you`re lucky to have a blog with good SEO, these people will find you with minimal efforts and who knows? They might end up being your most loyal clients.

2. Promotion of Photos
Let`s say you sell your print and stock photos to top sites such as Imagekind and Alamy respectively. You know how hard it is to get someone to buy your photos there with the site being populated by over 5 million photos from other professional photographers.

How do you counter the stiff competition? Creating a photography blog will work miracles. Use the blog to promote your photos and thus pull the attention of the whole world towards them!

3. Blogging Increases Your Credibility and that of Your Brand
People won’t get to know you through your portfolio website or business card. With a simple blog where you can post high quality posts related to your business, you will get a chance to interact with the readers. Blogging is another way of talking to people, engaging them through comments and letting them know your personality and skills. Eventually, your credibility will rise and people will begin to see you as the reader in this specific niche. For instance, this LI Wedding Photographer, blogs exclusively about wedding photography and engagements.

4. Blogging Provides a Good Platform for Answering Your Clients Common Questions
Let’s face it: most people, either your clients or those interested in your services, might not be able to meet you physically and ask you the pressing questions related to photography they might be having. Good news is that a blog provides an ideal platform where these people can easily ask you questions through the Contact Me page. Your main goal should be answering all their queries.

5. You Can Use a Blog to Sell Your Photos!
Yes, you heard it right. If you sell print or stock photos, a blog can be the goldmine you have been looking for. As we said earlier, a blog increases your business outreach. Most visitors to your blog, if not all, might end up buying your photos. This can even become your full-time or part-time business: selling your photos through your blog!

You Have Set Up a Blog, What`s Next?
Once you have your blog up and running, it’s highly recommended to keep updating it with unique and FRESH content. The website I mentioned earlier makes at least two posts every week on all things related to weddings.  Including what to look for in Long Island wedding photographers, wedding venues, and even planning the wedding.  She doesn’t do it for the fun of it.  She is positioning herself as an expert in her area.  Most brides have no idea about the importance of the digital images and print debate that photographers will argue about until they are out of breath.  She is educating them and in return clients that prefer the digital images will likely hire her over another photographer.

If you are wondering why the word fresh is written in capitals, it’s because Google lays much emphasis to blog owners to produce fresh content for their blogs every now and then. The reason behind fresh content is that it is highly regarded by Google`s search algorithms. Google assumes that content that was updated a long time ago is less relevant to the readers. Posting fresh content therefore raises your sites rankings, increasing your visibility to potential clients.

Conclusion
These are the main reasons why you need to incorporate a blog in your marketing options list, if you surely want to raise your photography business a notch higher.

Sustainable Photography Business

Creating A Sustainable Photography Business

making a profit in the photo industry

You’re starting out as a portrait photographer and wondering how to build a profitable photography business. The key to building a sustainable portrait photography business involves this simple concept—instead of offering your customers high-resolution digital images, give them professional portrait prints only. You will make more money and your customers will have a high-quality product that they can show off at home or at work. Other people will notice those prints and hire you the next time they need a professional portrait.

High Res Images Vs Prints

With the digital age, photographers have found themselves in a dilemma. Should they sell digital images to their clients or physical prints, or should they sell both? In the old days, the decision was easy. You gave your customers prints and kept the negatives. If they needed more prints, they would order more from you. Now, customers often will ask you to give them a CD containing their digital images. They want to print them themselves, because they think they can do it cheaper at Target or Walmart.

One drawback of this customer attitude is the fact that many people never get around to printing their images. The CD sits on their desk. Why should you do all that work if no one is ever going to see it? And if no one sees it, no one is going to know what a great portrait photographer you are and your photography business will not be sustainable.

Want Your Clients To Show Off Your Work?

Let your clients know the benefits of buying physical prints from you from the first moment they contact you. Tell them that they are guaranteed professional, high-quality prints done on photo stock that will last for decades and become family heirlooms. Let them know that by hiring you to make prints, they can customize the size and number of prints they want. Offer them the option of ordering their prints framed by you, so that when they pick up their prints, they are ready for display in their homes and offices. Most importantly, talk about quality. The corner drugstore doesn’t have the software or equipment that a professional photo printer has—neither does your client, no how much he or she spent on that desktop printer. They can’t correct for color or exposure, for example, and create the beautiful work of art that you will produce for them. It’s a good idea to educate your clients by showing them side-by-side comparisons of your prints and low-quality prints from a retailer.

If your clients insist on a CD with their images, you can sell them low-resolution digital images as part of a package included with the purchase of professional prints. That way, they can post images on Facebook and other social media sites, or text and email them to their friends and family. Most people will be happy with that solution. You can also offer the low-resolution images as a free gift for big jobs with a minimum purchase like wedding photography packages.

It’s heartbreaking for professional portrait photographers to see the images they invested so much time and creativity in sloppily printed—or not printed at all. Educate your clients about the benefits of buying physical prints, and you will be on your way to a sustainable photography business.

Starting A Photography Business

Starting Your Photography Business

Photographer In studio
Purchasing a camera bundle that throws in a whole lot of lenses may seem like a great idea, but you will be amazed at how little you will use some of them. The favorites tend to be the 16mm – 35mm, the 50mm, 100mm and the 200mm. These will start you off well and as you go along you can expand. A second body is a necessity when doing a professional shoot and if you’re unable to purchase one, many companies rent them out.

A camera body doesn’t necessarily have to be the most expensive out there but do keep an eye out for reliable brands. The latest model won’t necessarily give you the best pictures, practicing your shots will.

Purchasing the best tripod you can afford will save your arm quite a bit when trying go get those wide-angle stills. There are very few photographers who regret purchasing a tripod.

A comfortable camera bag with a decent strap that won’t dig your flesh is something you will appreciate after a couple of hours of steady on-the-move photography. Ensuring that your bag is weatherproof is must. Also, it needs to be big enough to carry all those little extras that you may need instant access to.

Flashes are important when natural light is in short supply. Having a few reflectors will make a whole lot of difference in portraits and will save you a lot of time in editing.

Extra batteries and memory cards are a necessity and if your bag tends to be a little difficult to get to to access them quickly, you may want to consider carrying them in a waterproof fanny pack.

Make sure your editing equipment like a laptop or PC is backed up to ensure you don’t lose any images. An external hard drive is a great investment. Ensure images you’re working on are backed up and saved in two locations. Cloud storage is another lifesaver for many photographers who have experienced laptops or PC’s crashing.

Get Yourself On The Net Quickly

The telephone is no longer a customer’s first point of contact with your business, the internet is. If your website is outdated or non-existent, chances are good the customer will look for someone else. Potential customers want to have a look at your portfolio even before they have that first appointment with you. If this is something that you’re on the fence about, just remember that your competitor is probably already on there.

An Image Portfolio To Suit The Most Diverse Client

What often seems to sink businesses, not just photography ones, is the inability for the owner to sell the customer what the customer wants. Instead, many business owners try to push their product on a customer without trying to understand their needs. Not everyone is going to want soft lighting photography or only black-and-white prints. Your editing software should be of some assistance to achieve this. Having customers point out what they want is much easier than having them explain it.

Setting up an LLC

Many photographers tend to prefer operating their businesses in their personal capacities, however, if you’re looking at doing work for government or large corporations, chances are they will want to see that your business is registered. This will also require you to set up a separate business account in this legal entity’s name in order for them to satisfy their internal rules. Discuss the finer details with an attorney in order to make the right decision.

Getting the right insurance in place

Public liability insurance is crucial for any new or existing photographer to have in place. Errors and omissions insurance is something that is often overlooked but vital to any business who deals in a service-related field lie photography. Finally, equipment insurance is a must-have. There are countless businesses who have had to close doors due to their equipment being stolen or damaged. Untimely lawsuits can also do a lot of damage and the right type of cover will counter this.

Having A Professional Agreement + Model Release

You will be working for the public and like anything else you need to make sure you are legally covered should disputes surface.  It is extremely important that you have your clients sign an agreement.  Some of the things that need to be in the agreement are liability waivers, copyright information, policies on refunds, and of course that no images will be released without the balance being paid in full.  If you want to avoid spending a ton of money having a lawyer draft an agreement from scratch I encourage you to visit thelawtog.com  She offers already done for you agreements.

Contracting

Contact an attorney to help you set up service agreements with your customers. The contract should cover all the basic aspects of your role, as well as list your expectations and what can be expected from you. This is a safeguard for you and your clients and will also give them the assurance that you are a professional.

Welcome To My Site

“Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever… it remembers little things, long after you have forgotten everything.” – Aaron Siskind

If you have ever had the privilege of taking a photo that you look back at several years later and remember the time, the place, and what was going through your head at that particular moment, you have the heart of a photographer.  Maybe that’s why you decided to open up a small studio or launch a Photography LLC.  But when you launched your business can you honestly say that you expected all of the headache that comes with running a business?  I remember first opening my photography business and waiting for the phone to ring and my email to blow up.  But you know what, it didn’t.  After many sleepless nights, late night conversations with my husband, I decided to go out and make my phone ring.  My first stop was reading everything I could about direct response marketing, sales copy, and paid advertisement. After changing all of the content on my home page, dropping off pamphlets (door to door style) I finally started to get leads.  If you talk to any smart photographer, or marketer they will tell you that 80% of what you do as a business owner is marketing and boring business details.  The other 20% is doing what your business does and in your case, what you love- Photography.  I have received several calls from my photography friends over the past couple years and they all have one thing in common.  They have no idea how to get good paying clients.  So a few months ago I decided to share my knowledge with anyone who is willing to listen and dedicate their-selves to learning marketing.  So if you are looking for a short-cut to success, lazy, have a negative attitude, or don’t believe in your own abilities.  This website is probably not going to be for you.  I’m not here to tickle everyone’s ears, or lie and say I know how you can get photography clients by just dedicating 30 minutes of your week to my super secret program.  Because such programs do not exist despite what some photography/internet marketing gurus claim.  What I can tell you is that you can have success but you have to work for it, you have to give up personal time with family and friends, and you have to have an open mind.  Only then will your business begin to thrive.  I hope you implement what I’m going to share with you.  If you don’t, you have no one to blame but yourself. -Del

Check me out with my glasses and fancy hat