Portrait & Wedding Photography- Market By Blogging
Are you a professional portrait or wedding photographer or are you aspiring to be one? Yes? Good. Like any other business, photography business needs to be marketed well enough if you really want it to give you good returns. Among the many marketing methods you are using, blogging should be one of them. Why blogging? You might be asking yourself this question. Following are top reasons why blogging should be on top of your marketing strategies list…
1. A Blog Increases your Business Outreach
One of the main reasons why you need a blog for you business is the power it has in pulling your target audience towards you. In today`s information age, most people use internet to search for products and services before buying them. If you`re lucky to have a blog with good SEO, these people will find you with minimal efforts and who knows? They might end up being your most loyal clients.
2. Promotion of Photos
Let`s say you sell your print and stock photos to top sites such as Imagekind and Alamy respectively. You know how hard it is to get someone to buy your photos there with the site being populated by over 5 million photos from other professional photographers.
How do you counter the stiff competition? Creating a photography blog will work miracles. Use the blog to promote your photos and thus pull the attention of the whole world towards them!
3. Blogging Increases Your Credibility and that of Your Brand
People won’t get to know you through your portfolio website or business card. With a simple blog where you can post high quality posts related to your business, you will get a chance to interact with the readers. Blogging is another way of talking to people, engaging them through comments and letting them know your personality and skills. Eventually, your credibility will rise and people will begin to see you as the reader in this specific niche. For instance, this LI Wedding Photographer, blogs exclusively about wedding photography and engagements.
4. Blogging Provides a Good Platform for Answering Your Clients Common Questions
Let’s face it: most people, either your clients or those interested in your services, might not be able to meet you physically and ask you the pressing questions related to photography they might be having. Good news is that a blog provides an ideal platform where these people can easily ask you questions through the Contact Me page. Your main goal should be answering all their queries.
5. You Can Use a Blog to Sell Your Photos!
Yes, you heard it right. If you sell print or stock photos, a blog can be the goldmine you have been looking for. As we said earlier, a blog increases your business outreach. Most visitors to your blog, if not all, might end up buying your photos. This can even become your full-time or part-time business: selling your photos through your blog!
You Have Set Up a Blog, What`s Next?
Once you have your blog up and running, it’s highly recommended to keep updating it with unique and FRESH content. The website I mentioned earlier makes at least two posts every week on all things related to weddings. Including what to look for in Long Island wedding photographers, wedding venues, and even planning the wedding. She doesn’t do it for the fun of it. She is positioning herself as an expert in her area. Most brides have no idea about the importance of the digital images and print debate that photographers will argue about until they are out of breath. She is educating them and in return clients that prefer the digital images will likely hire her over another photographer.
If you are wondering why the word fresh is written in capitals, it’s because Google lays much emphasis to blog owners to produce fresh content for their blogs every now and then. The reason behind fresh content is that it is highly regarded by Google`s search algorithms. Google assumes that content that was updated a long time ago is less relevant to the readers. Posting fresh content therefore raises your sites rankings, increasing your visibility to potential clients.
These are the main reasons why you need to incorporate a blog in your marketing options list, if you surely want to raise your photography business a notch higher.